 | The continuing success of basketball shoe sales is revealed How basketball shoes became a billion-dollar business. In the United States, Adidas, Nike and Under Armour's footwear sales climbed in 2013 to a total of more than $25 billion, a 47 percent jump since 2009. So why is basketball so important? Fans want what players wear. The next deal, some expect, could also bring about one long-debated change: Corporate ads on jerseys, in the style of NASCAR or European soccer, a money-making option that NBA commissioner Adam Silver has repeatedly called inevitable.
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