 | In 2014 designer Jeremy Scott decked out his models in McDonald's and SpongeBob SquarePants' motifs. He continued this approach in 2015 with a Barbie inspired collection. Following his success, others rushed in to try and capitalize on this style as reported in The Jeremy Scott Effect: How "Stealing" Logos Can Technically Be Legal. Other designers now feature collections highlighting Kodak, Coca-Cola, and characters from The Jungle Book. Use of the logos typically requires a licensing deal with the company owning the trademark. However, the article asserts there are exceptions such as using multiple logos to avoid misleading consumers into thinking they're endorsements. |
