If you are not in the Chinese market, maybe you should be

The title of the article NBA 2K Online reaches 19 million registered ballers in China caught my attention. 19 million users are a lot of users. Chinese Internet users have grown to 618 million, greater than the population of any other country except India, and could exceed 850 million by 2015 (source - Alibaba Group's Founder saw Internet's potential for China). Hard to ignore this market.