In addition to ticket sales, Disney is the largest licensing company in the world. Disney sold almost 500,000 dolls modeled after characters in “Frozen”; during a limited-edition offer in January. Mattel, a Disney licensee, has sold more than $100 million of “Frozen” toys, while licensee Jakks Pacific has sold tens of millions of dollars worth. Walt would be proud. See
Disney’s ‘Frozen’ Passing $1 Billion Cements Rebound.