From The Lego Movie, Lessons in Building the Ultimate Branded Content

Lego has a new, big hit movie. Sounds like an oxymoron. But the Lego movie is doing so well, they are going to do a sequel. See Lego Movie Sequel Release Date Announced. Clearly, the folks at Lego are doing something right. The article From The Lego Movie, Lessons in Building the Ultimate Branded Content gives great insight into how this came about. Some people had vision and determination. Others benefited from good luck. But it sure worked out.